This year we want to be clear about our objectives. Our Strategic Plan for 2019 clearly shows where we will be focusing our attention and gives all levy payers a chance to review our priorities for the coming 12 months. …
Discover Penrith is the part of the BID where we focus on marketing and promoting Penrith to visitors and tourists, as well as promoting the town to local residence. Promoting Penrith was identified as the highest priority for a renewed BID in 2017 (74% identified as high priority) in response to consultations with businesses.
This project will be delivered in four parts:
1. Further development of the ‘Discover Penrith’ place marketing and digital media campaign to raise awareness of the town’s offer;
2. A focussed programme of support and sponsorship for seasonal festivals and events to raise the profile of the town and what it offers throughout the year. This includes supporting the promotion of each event through the Discover Penrith social media channels;
4. Themed advertising campaign such as ‘#theplacetobe’ promoting what the town centre offers for visitors and for locals.
Marketing Penrith as a destination of choice for shopping, leisure and tourism was established by the BID in November 2013 through the creation of ‘Discover Penrith’.
This includes a dedicated website which acts as a centralised hub for businesses, events and activities. By 2016 the website had 422 business listings, around 50,000 users and approaching a quarter of a million page views, providing evidence that the BID has developed an important new promotion tool for the town’s businesses. Further to this, social media feeds are reaching 2.4 million.
We have also been promoting Penrith’s vibrant town centre through sponsorship and support for a programme of events and activities. Funding from the BID has been vital in the development and growth of existing events such as the Winter Droving and Penrith on a Plate, and instrumental to the introduction of new events such as Penrith Arts Festival.