BID Objectives

For the Penrith BID there are five key objectives, all of which aim to improve business and trade in the town centre:

  • To market and promote Penrith as a service centre and shopping destination offering a distinctive choice of shops, festivals & events, and the location of choice for visitors exploring Cumbria and the Lake District.

  • To make access to Penrith town centre hassle-free and with minimum cost to staff, customers and visitors throughout the day.

  • To promote viable businesses in Penrith where there are the opportunities for businesses to benefit from economies of scale and vacant units are filled.

  • To take pride in Penrith by maintaining a bright, safe and customer-friendly environment that residents can be proud of, and visitors can enjoy.

  • To continue to build, through the BID, an effective partnership between the town’s businesses, organisations and local authorities for the benefit of Penrith town centre.


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