Pride in Penrith

Pride in Penrith is the part of the BID where we focus on enhancing the appearance of the town centre, creating a welcoming space throughout the seasons. Consultations with businesses in the town centre identified the need to maintain and enhance the appearance of the town centre as their fourth highest priority (51% high priority) in a 2017 survey.

This project will be delivered in three parts:

1.  Greening initiative – continuing the success of the award-winning initiative to brighten the appearance of the town centre.

2. Christmas Sparkle – continuing the expansion and improvements to the seasonal lights to brighten the appearance of the town centre.

3. Community initiative – support for community action where it contributes to BID’s goal of a clean, green and welcoming town centre.


Latest News - Pride

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Declaration of Result: New Ballot

Local Government Act 2003 Business Improvement Districts (England) Regulations 2004 Business Improvement District For Eden District Council Declaration of result Friday 1 December 2017 I, Matthew Neal, being the Ballot Holder hereby declare that the result of the Penrith BID …
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Second term prospectus: What we propose for 2018-2023

After a successful first 5 year term of Penrith BID, we’re delighted to announce the delivery of our second term prospectus. A second BID term will bring a fresh, ambitious and relevant programme of work, that offers the opportunity to …
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Award-winning appeal

In these current economic and social crcumstances Penrith town centre, and high streets throughout the UK, are presented with a set of unique challenges. One of which is to encourage people back into the town centre.

A major part of this relies on a revitalisation and collective conscience in improving attitudes towards our town centre. We have been taking Pride in Penrith through the award-winning ‘Greening Penrith’ initiative which has transformed the appearance of the town through colourful flower displays, and expanded the number and coverage of businesses participating with baskets and planters. Penrith was described as ‘The Jewel in Cumbria’s crown!’ by judges for Britain in Bloom.

The town’s Christmas Sparkle has also been hugely successful and each of these initiatives have achieved very high levels of satisfaction from the business community (83% and 77% respectively).


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