In our first five year term, the Penrith BID were proud to have achieved a great deal, the strength of which has resulted in the BID continuing for another five year term.
Marketing Penrith as a destination of choice for shopping, leisure and tourism through the creation of ‘Discover Penrith’ established by the BID in November 2013. This includes a dedicated website which acts as a centralised hub for businesses, events and activities. By 2016 the website had 422 business listings, around 50,000 users and approaching a quarter of a million page views, providing evidence that the BID has developed an important new promotion tool for the town’s businesses. Further to this, social media feeds are reaching 2.4 million.
Promoting Penrith’s vibrant town centre through sponsorship and support for a programme of events and activities taking place throughout the year. Funding from the BID has been vital in the development and growth of existing events such as the Winter Droving and Penrith on a Plate, and instrumental to the introduction of new events such as Penrith Goes Orange, Christmas in Penrith, Chilli Fiesta and Christmas Bazaar. The local Tour of Britain event, May Day carnival and Penrith Remembers also received support from the BID.
Taking Pride in Penrith through the award-winning ‘Greening Penrith’ initiative which has transformed the appearance of the town through colourful flower displays, and expanded the number and coverage of businesses participating with baskets and planters. The town’s Christmas Sparkle has also been hugely successful and each of these initiatives have achieved very high levels of satisfaction from the business community (83% and 77% respectively).
Encouraging a Professional Penrith through year-on-year growth in the numbers of businesses participating in training courses organised and funded by the BID, helping to ensure that businesses in the BID area maximise the opportunities to invest in the professional development and skills of their owners and staff.
Developing a modern, “smarter” town centre where customers can benefit from access to free WiFi and take advantage of the growth of promotions and offers available through social media.
Initiatives! More recently the BID has established ‘Connections Recycling Initiative’ which is growing quickly and creating a positive attitude towards recycling and opening new ways to reduce the costs of running a business in the BID area.